How To Know If Your Cold Emails Are Going To Spam

Updated June 2024

The only way to know for certain if your cold emails are landing in spam is by manually checking.

There are tools that claim to test this for you, but they aren’t accurate and can’t be trusted.

In this article, I will show you how to check if your cold emails are going to spam; I’ll also share some practical advice for what to do if your emails are going to spam:

- How to check if your cold emails are going to spam
- What should you do if your cold emails are going to spam?
- Best practices to avoid spam
- Final thoughts

How to check if your cold emails are going to spam

The only bulletproof way to know if your cold emails are going to spam is to send real emails, and then check to see if they arrive in the primary inbox or spam folder.

I recommend that you send at least three real emails to other email accounts that have never received emails from you, and then check to see where your emails land.

It’s a good idea to send emails to both Google (Gmail) and Microsoft (Outlook) email accounts since some email service providers are more strict than others. You need to verify that your emails are landing in the primary inbox in both Gmail and Outlook.

image showing outlook and gmail logos

What should you do if your cold emails are going to spam?

If your cold emails are going to spam, then I recommend that you first check that the domain that is associated with your email account isn’t on a blacklist.

You can enter your domain into this website to see if it appears on any blacklists.

Sometimes your domain may appear on smaller irrelevant blacklists, which isn’t necessarily a problem for your deliverability. However, if your domain is appearing on Spamhaus, then you’re probably screwed since this is the most important blacklist that email service providers use.

If your domain is on Spamhaus’s blacklist, then you should just buy a new domain and set up a new email account.

The second piece of advice that I’ll give you is to make sure that you’re not using spam trigger words in your emails.

If you use words that email service providers consider spammy, then they will send your emails to spam.

You could be doing everything else correctly, but this one mistake will cause your emails to go to spam.

If you send your cold emails with Emailchaser, then you will be notified when your email contains a spam word, and it won’t let you launch your campaign until you have removed it.

screenshot showing spam trigger words being highlights in Emailchaser

Best practices to avoid spam

One of the best ways to know that your cold emails aren’t going to spam is by following cold email best practices.

If you follow these best practices, then the likelihood that your emails are going to spam is minimal.

For example, you need to set up your SPF, DKIM and DMARC records correctly. If you don’t do this, then your emails will go to spam. If you don’t know how to do this, then check out my article What Is DKIM, SPF & DMARC? (And How To Set Them Up).

image showing graphic about spf, dkim and dmarc

I also recommend that you send no more than 40 cold emails per day per email account. If you send more than this, then your emails will likely end up in spam. You can learn more about this in my article How Many Cold Emails Can You Send Per Day?

Frequently asked questions

Are there tools that can tell you if your cold emails are going to spam?

There are tools online that claim to be able to tell you if your emails are landing in spam. However, these tools are not accurate.

What is the best way to know if your cold emails are going to spam?

The best way to know if your cold emails are going to spam is to send a real email and check to see if it lands in the primary inbox.

Final thoughts

The only way to know for certain if your cold emails are going to spam is to send a few real emails, and check to see if they land in the primary inbox.

If you follow cold email best practices, then the chance that your emails are going to spam is very low.

On a related note, I recommend that you check out my article Should You Send Cold Emails From Your Primary Domain?

You may also enjoy my article What Is The Best Way To Send Cold Emails?

picture of George Wauchope

Article by

George Wauchope

Founder of Emailchaser.

I have been working in the sales & marketing industry for nearly a decade.

When I’m not working on my business, I enjoy eating sushi & doing jiu-jitsu.

About the author