392 Email Spam Trigger Words To Avoid In 2024

Spam trigger words are words that if included in your cold emails, will cause them to go to spam.

Email service providers, such as Gmail and Outlook, do not want to show their users spammy or promotional emails. They automatically scan every email for certain words that are red flags.

In this article, I will share the 392 most common spam trigger words to avoid using in your cold email campaigns.

Pro tip: I recommend that you send your cold emails with Emailchaser, as it automatically prevents you from sending emails that contain any of the spam words mentioned in this article. Emailchaser notifies you and asks you to remove the spam word(s) from your email before allowing you to send.

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Frequently asked questions

Final thoughts

It is very important that you don’t use any of the spam words mentioned in this article when sending cold emails.

If you include these words, your emails will go to spam folders (not primary inboxes).

I recommend that you send your cold emails with Emailchaser, because it automatically prevents you from sending emails that contain these spam words.

I also recommend that you read my articles How To Send Cold Emails Without Landing In Spam and How To Improve Your Cold Email Deliverability.