Updated September 2023
There are parts of cold email outreach that can be automated.
However, if you try to automate everything, your results will be worse than if you still had some manual components.
In this article, I will share everything that you need to know about automating the cold email outreach process:
Cold email automation is the process of sending cold emails (unsolicited emails), while automating certain parts of the sending process.
For example, you can schedule automatic follow-up emails.
You can also automate personalization by adding custom variables into your cold emails. Instead of manually writing “Hi John”, “Hi Mary”, “Hi James” and so on for each lead, you can use a first name custom variable {first_name} which will automatically update the first name of each lead, so that you can send a single campaign to many leads at the same time, without having to manually update each lead’s first name.
Yes, you can automate your cold email outreach.
There are many cold email softwares on the market that allow you to automate the cold email outreach process.
I recommend that you use Emailchaser, as it was specifically built to help salespeople and entrepreneurs automate their cold email sending.
There are certain parts of the cold email process that you should automate, and others that you shouldn’t.
The below list assumes that you are sending a high volume of emails (not manually emailing each lead):
Automatic follow-up emails
This will save you countless hours, and will also dramatically increase your response rate as most leads don’t respond to the first email.
Personalization with custom variables
Use custom variables such as {first_name} to automatically insert your leads’ first names into your emails, so each email looks personalized without you needing to manually update each lead's name.
The sending process
Cold email softwares such as Emailchaser allow you to upload a list of leads to a campaign, and will email your leads over a period of time that looks natural.
If you blast 1,000 leads with the same email at the exact same time from a single email address, then email service providers (Gmail & Outlook) will mark all of your emails as spam.
Emailchaser will email your leads over a long period of time in a way that looks natural, with time gaps in between each email being sent, so that your emails don’t go to spam. It does all of this automatically without you needing to manually send each email. Simply upload your leads and click “launch campaign”, and watch the responses roll in.
You can learn exactly how to do the above in my article How To Send Cold Emails Without Landing In Spam.
The benefit is that you save lots of time. Instead of manually sending each email, you can email thousands of leads in a single campaign.
It is very easy to automate your cold emails if you use Emailchaser. Emailchaser was purpose built for automating the cold email outreach process.
It is possible to save a significant amount of time by automating the cold email outreach process.
I recommend that you automate the following parts of your outreach:
You can do all of the above (and more) using a specialized cold email software like Emailchaser.
You can learn how to automate your cold emails in my article How To Send Cold Emails Without Landing In Spam.
I also recommend that you read my article How To Personalize Your Cold Emails At Scale.
Article by
George Wauchope
Founder of Emailchaser.
I have been working in the sales & marketing industry for nearly a decade.
When I’m not working on my business, I enjoy eating sushi & doing jiu-jitsu.
Address: Grand Cayman, Cayman Islands
Email: [email protected]
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