7 Best Cold Email Templates For B2B Outreach

Most cold email templates suck.

In this article, I share seven templates that actually work.

These templates have all been used in real B2B campaigns, and have achieved high reply rates:

- Template 1
- Template 2
- Template 3
- Template 4
- Template 5
- Template 6
- Template 7

Template 1

Below is a template that I used when acquiring users for Emailchaser.

I explain the framework used in this template in my article How To Write A Cold Email.

Template 2

This template works well if you have a great offer that solves a real problem.

If you are selling something that no one wants, then you won't get replies.

Template 3

This is a good example of how to turn a losing email into a winner with some simple changes.

Template 4

This template received the most replies after being split-tested against five other variations.

The below LinkedIn post shows how this template more than doubled its reply rate by changing just one line:

Template 5

This works great if you have a very small lead list.

It involves sending companies a bottle of champagne and handwritten note to congratulate them on their recent fundraising round, and then following up with a cold email to ask if they would be open to a demo.

Below is Brex’s ex-Chief Revenue Officer describing how this strategy became their most successful outbound campaign ever:

A lot of people in the cold email community think that you need to send thousands of emails to get a single customer.

This is false.

The above strategy proves that building a small targeted list is more effective (when done right).

If you want to learn how to build a targeted lead list, then check out my article How To Build A Lead List For Cold Email.

Additionally, the below LinkedIn post discusses this concept, and shows why focusing on the prospects that have the most potential is the better strategy:

Template 6

This template works well if you are building a product that acts as an alternative to an existing market leader.

It involves making a list of leads that are already using your competitor’s product, and then emailing them to ask if there is anything that frustrates them about their product.

Below is the template:

The below tweet thread from Nathan Barry shows how he used this exact template to grow ConvertKit to over $100,000.00 in MRR.

My software company hit $1,500 MRR and then got stuck.

...Until I pivoted marketing tactics.

Here’s the exact method I used to scale to $100k MRR in the next 12 months: pic.twitter.com/9k8V1jMkh3

— Nathan Barry (@nathanbarry) October 27, 2022

Template 7

If you have an audience, and you want companies to pay to advertise to your audience, then this template is effective.

The below tweet thread from Sam Parr shows how he used this template to land his first advertiser for his newsletter “The Hustle”:

I sold The Hustle's first ads. About $100k worth.

Here's the 1st cold email I sent that got a sale. It was Wealthfront.

Maybe sent emails to 20 diff brands, 5-8 showed interest.

We had 93,535 subscribers. I charged them $26 per 1,000 sends. pic.twitter.com/L7uEYaG5Di

— Sam Parr (@thesamparr) December 22, 2022

Below is an image showing this template:

Final thoughts

The templates mentioned in this article are good for most cold email campaigns.

I recommend that you read my article How To Write A Cold Email. This article will help you understand how to take one of the above templates, and mold it for your specific situation.

You may also enjoy my other article 12 Reasons Why Your Cold Emails Are Not Getting Replies.