5 Best B2B Cold Email Templates That Get Responses (2023)

You cannot copy a template word for word and expect to receive responses.

A good cold email template will lead you in the right direction, but it is your responsibility to edit it to fit your specific situation.

In this article, I will share 5 effective cold email templates that you can take inspiration from:

1. SaaS template
2. Agency template
3. Gift + demo template
4. Ask about frustrations template
5. Selling advertising space template

1. SaaS template

If you are doing software sales, meaning that you are selling a SaaS product, then this template is for you.

Below is the template:

This template works well because it’s concise and to the point.

You can learn more about why this template is effective in my article Best Cold Email Template For SaaS Companies.

2. Agency template

If you own an agency, and you want to get new clients, then this template is for you.

This template is very similar to the first template mentioned above, but has been modified for agencies.

Below is the template:

If you want to learn more about this template, then check out my article Best Cold Email Template For Agencies.

3. Gift + demo template

This template works great for any company that is doing outbound sales.

It involves sending companies a bottle of champagne to congratulate them on their recent fundraising round, and then following up with a cold email to ask if they would like to do a demo.

This template was used in Brex’s most successful outbound sales campaign.

The below tweet is from Brex’s ex-Chief Revenue Officer. In this tweet thread, he explains how they were able to contact 300 companies, and close 169 of them as paying customers using this exact strategy/template:

1/ The best outbound campaign we ever ran at Brex (75% demo rate, 75% demo to close):

Brex launched in 2018 as the first corporate card for startups. After launch, when we were still ~30 employees and near 0 rev, we ran the most successful outbound campaign I've ever seen.

— Sam Blond (@samdblond) January 9, 2023

A lot of people in the cold email community think that you need to send thousands of emails each day to get results.

This is false.

The above tweet thread from Sam Blond proves that building a small targeted list is more effective (when done right).

The below LinkedIn post also discusses this concept, and shows why focusing on the prospects that have the highest possible potential is the better strategy:

4. Ask about frustrations template

This template works well if you are building a product that acts as an alternative to an existing market leader.

It involves making a list of leads that are already using your competitor’s product, and then emailing them to ask if there is anything that frustrates them about their product.

Below is the template:

The below tweet thread from Nathan Barry shows how he used this exact template to grow ConvertKit to over $100,000 in MRR.

My software company hit $1,500 MRR and then got stuck.

...Until I pivoted marketing tactics.

Here’s the exact method I used to scale to $100k MRR in the next 12 months: pic.twitter.com/9k8V1jMkh3

— Nathan Barry (@nathanbarry) October 27, 2022

5. Selling advertising space template

If you have an audience, and you want companies to pay you to advertise to your audience, then this template is effective.

The below tweet thread from Sam Parr shows how he used this template to land his first advertiser for his newsletter “The Hustle”:

I sold The Hustle's first ads. About $100k worth.

Here's the 1st cold email I sent that got a sale. It was Wealthfront.

Maybe sent emails to 20 diff brands, 5-8 showed interest.

We had 93,535 subscribers. I charged them $26 per 1,000 sends. pic.twitter.com/L7uEYaG5Di

— Sam Parr (@thesamparr) December 22, 2022

Below is an image showing this template:

Frequently asked questions

Final thoughts

The cold email templates mentioned in this article are good for most B2B outbound sales campaigns.

However, it’s important to adjust them to be relevant to your business and offer.

There is no magic cold email template that will guarantee you sales.

There are many factors that affect whether a prospect will respond that go beyond your email copy.

I recommend that you read my article 12 Reasons Why Your Cold Emails Are Not Getting Replies.

I also recommend that you check out my article Best Cold Email Software: 40 Top Tools Compared.