10 Ways That Emailchaser Prevents Your Cold Emails From Going To Spam

Updated March 2024

Emailchaser is a cold email software that prevents your emails from going to spam.

Most cold email softwares claim to improve your deliverability, but don’t actually do anything to ensure that your emails land in the primary inbox.

In this article, I will explain what Emailchaser is, and the 10 ways that it prevents your cold emails from going to spam:

- What is Emailchaser?
1. Rewrites your emails with OpenAI’s GPT
2. Prevents you from sending emails without SPF, DKIM and DMARC
3. Plain text by default
4. Limits daily sending volume
5. Gradual build up of sending volume
6. Spreads out sending throughout the day to look natural
7. Auto-matches inbox providers
8. Prevents you from emailing leads that have previously bounced
9. Custom variables that allow you to personalize your emails
10. Stops you from using spam words

What is Emailchaser?

Emailchaser is a cold email software built specifically for sending cold emails (outbound B2B sales emails).

The reason why salespeople use Emailchaser (as opposed to sending emails directly from their Gmail or Outlook account) is because Emailchaser increases the chance of their cold emails landing in the primary inbox (not spam).

screenshot showing Emailchaser's dashboard

It’s important to understand that Emailchaser is not an SMTP provider (like SendGrid or Mailgun). SMTP providers are used for transactional emails (not cold emails). You can learn more about this in my article Should You Use An SMTP Provider To Send Cold Emails?

Emailchaser also isn’t a newsletter software like Mailchimp. Newsletter software is used for sending weekly or daily emails to your newsletter subscribers (not cold emails). You can learn more about this in my article Can You Send Cold Emails With Mailchimp?

When you send cold emails with Emailchaser, you are still sending your emails through your Gmail (Google Workspace) or Outlook (Microsoft 365) account(s).

You still need to create a professional email account with Gmail (Google Workspace) or Outlook (Microsoft 365), and you then connect this email account to your Emailchaser account.

This means that the actual email sending is still happening on Google’s or Microsoft’s email servers (not Emailchaser’s servers). Emailchaser isn’t sending emails from its own servers. It’s best to send cold emails from Google’s or Microsoft’s servers as they are the most trusted servers in the world, meaning that your emails are more likely to land in the primary inbox (not spam).

You may be wondering: "How does Emailchaser improve your deliverability and prevent your emails from going to spam if your emails are still being sent through Google or Microsoft servers?"

The answer to this question is that Emailchaser has many features that are not related to server IP addresses that still impact deliverability. These features cannot be accessed from a default Gmail or Outlook account; you need to connect to Emailchaser to use these features.

In this article, I will cover the ten most important features that Emailchaser has that help prevent your cold emails from going to spam:

1. Rewrites your emails with OpenAI’s GPT

The first way that Emailchaser prevents your cold emails from going to spam is by automatically rewriting each email that you send so that no two leads receive the exact same email copy.

If you send the exact same email to too many people, then your emails will go to spam, since email service providers (Gmail, Outlook etc) deem this type of behavior to be spammy.

Imagine a scenario where you want to send cold emails to a thousand people.

If you send the exact same email to all thousand leads, then your emails will go to spam.

If you use Emailchaser, then each email will be rewritten slightly, so that no two leads receive the exact same email. Each email will still retain the original concept and structure, but will contain slight variations.

image showing how open ai changes text

Other cold email softwares promote the use of spintax, but spintax isn’t effective and is outdated technology. Now, with the arrival of GPT technology, we have implemented OpenAI’s most recent version of GPT to automatically rewrite each email, while still maintaining the original message’s idea.

To be clear, you can still send individual emails with Emailchaser without our AI changing the text; this feature is only activated when you are sending a high volume of cold emails to many leads.

2. Prevents you from sending emails without SPF, DKIM and DMARC

The second way that Emailchaser prevents your cold emails from going to spam is by forcing you to use SPF, DKIM and DMARC with your sender email accounts.

If your sender email accounts are missing these records, then Emailchaser will notify you. Your campaigns won’t be able to run until you have fixed any issues related to your domains’ records.

image showing graphic about spf, dkim and dmarc

This is important because Google and Microsoft have already stated publicly that they will automatically send emails to spam if the sender doesn’t have these records added correctly.

You can learn more about the importance of SPF, DKIM and DMARC records in my article What Is DKIM, SPF & DMARC? And How To Set Them Up.

3. Plain text by default

The third way that Emailchaser prevents your cold emails from going to spam is by sending your emails as plain text by default.

Plain text emails have better deliverability compared to HTML emails.

You can learn more about this in my article Plain Text vs HTML: Which Is Better For Email Deliverability?

screenshot showing plain text email

4. Limits daily sending volume

The fourth way that Emailchaser prevents your cold emails from going to spam is by limiting the daily sending volume of your sender email accounts.

You should only send 40 cold emails max per day per email account. If you send more than this, then your cold emails will probably go to spam.

Emailchaser automatically prevents your sender email accounts from sending more than 40 emails per day (per account), ensuring that you stay in the “safe zone”.

You can still scale your cold email outreach with Emailchaser, since Emailchaser allows you to add an unlimited number of sender email accounts to a single campaign. It then rotates the sending between multiple email accounts, allowing you to hypothetically scale infinitely, with the only limiting factor being the number of sender email accounts that you connect to your campaign.

image of four different email addresses on four different domains

You can learn more about this in my article How To Safely Scale Up Your Cold Email Outreach.

5. Gradual build up of sending volume

The fifth way that Emailchaser prevents your cold emails from going to spam is by gradually increasing your sending volume.

If you have a brand new email account, then you don’t want to start sending 40 cold emails per day from day one.

Instead, you want to use a tool like Emailchaser that will automatically build up your daily sending volume over the course of multiple weeks, until it eventually reaches the 40 emails per day limit.

Below is how Emailchaser builds up sending volume by default:

week 1: 5 emails per day per email account
week 2: 10 emails per day per email account
week 3: 15 emails per day per email account
week 4: 20 emails per day per email account
week 5: 25 emails per day per email account
week 6: 30 emails per day per email account
week 7: 35 emails per day per email account
week 8: 40 emails per day per email account

We added an element of randomization into the above structure so that the actual number of emails sent per day varies as it builds up. We did this to ensure that it looks as natural as possible, to improve deliverability.

screenshot showing Emailchaser dashboard mentioning gradual build up feature

If you create a campaign with Emailchaser, and you are emailing a high volume of leads (such as 5,000 leads), then it could take multiple weeks for the campaign to complete, depending on the number of sender email accounts that you add to the campaign. The more sender email accounts that you add to a campaign, the faster the campaign will be completed.

You can learn more about the importance of gradually building up sending volume in my article Should You Gradually Increase Sending Volume When Sending Cold Emails?

6. Spreads out sending throughout the day to look natural

The sixth way that Emailchaser prevents your cold emails from going to spam is by spreading out your email sending throughout the day.

Earlier in this article, I mentioned that you don’t want to send more than 40 cold emails per day per email account.

However, it’s equally important to ensure that these 40 emails are not all sent at the exact same time. Email service providers will send your emails to spam if they see an email account sending 40 emails at the same time, since it doesn’t seem natural.

This is why we built Emailchaser to automatically spread out the sending throughout the day, so that there is at least 5 to 10 minutes delay (randomized) between each email that is sent from each email account.

screenshot showing Emailchaser

7. Auto-matches inbox providers

The seventh way that Emailchaser prevents your cold emails from going to spam is by auto-matching inbox providers.

If you send a cold email from a Gmail (Google Workspace) account, to a recipient that also has a Gmail account, then your email is more likely to end up in the primary inbox (not spam), since Gmail trusts incoming emails more if they are coming from their own servers (other Gmail accounts).

This rule also applies to other email service providers, such as Outlook (Microsoft 365).

image showing outlook and gmail logos

Emailchaser automatically matches your sender email accounts to the email accounts of your recipients, so that any lead that has a Google email account will be emailed from your Google email account(s), and any lead that has a Microsoft email account will be emailed from your Microsoft email account(s).

This increases the likelihood that your cold emails will land in the primary inbox (not spam).

If your leads don’t have the same email provider as you, then Emailchaser will still send them emails. Inbox provider matching is not required for emails to send with Emailchaser, but we do it by default when possible to maximize deliverability.

8. Prevents you from emailing leads that have previously bounced

The eighth way that Emailchaser prevents your cold emails from going to spam is by keeping your bounce rate low.

If you have a high bounce rate, then your sender reputation score will be negatively affected, resulting in poor deliverability.

Emailchaser automatically adds every bounced email address to a database of emails that should not be emailed.

screenshot showing a database of email addresses

Emailchaser then prevents its users from emailing these bounced email addresses.

Every time an Emailchaser user sends an email that bounces, it helps other users by preventing them from emailing the same invalid email address. This happens automatically in the background for all users.

9. Custom variables that allow you to personalize your emails

The ninth way that Emailchaser prevents your cold emails from going to spam is by allowing you to personalize your emails with custom variables.

If you send emails that are not personalized, then email service providers will place your emails in the spam folder.

For example, if you start your emails with “Hi there”, then your emails will go to spam.

You need to add personalization, such as the prospect’s first name.

You can make all of your emails include your prospects’ first names by implementing the {first_name} custom variable: “Hi {first_name}”. This will automatically insert the correct first name for each prospect when you are emailing more than one prospect at the same time.

screenshot showing custom variable

If you are interested in learning more about personalizing cold emails at scale, then check out my article How To Personalize Your Cold Emails At Scale.

10. Stops you from using spam words

Finally, the tenth way that Emailchaser prevents your cold emails from going to spam is by stopping you from using spam trigger words.

You can do everything right, but if your email contains a word that email service providers consider spammy, such as “click here” or “free”, then they will automatically send your email to spam.

There are hundreds of spam trigger words that you should avoid using.

Instead of remembering all of them, Emailchaser will highlight any spam trigger words that you include in your email copy, and will ask you to remove them before allowing you to launch your campaign.

screenshot showing spam trigger words being highlights in Emailchaser

You can learn more about this in my article 392 Email Spam Trigger Words To Avoid.

Frequently asked questions

Will your cold emails go to spam if you don’t use Emailchaser?

The answer to this question depends on how much volume you are sending. If you are sending a high volume of cold emails, then you need to use a specialized cold email software like Emailchaser to avoid spam.

Does Emailchaser have a free plan?

Yes, Emailchaser gives you their Professional plan for free for the first month. After the first month, you can either downgrade to their Free plan, or pay to continue using their Professional plan.

Final thoughts

Emailchaser has many features that are built to prevent your cold emails from going to spam.

Despite these features, the reality is that Emailchaser is just a tool.

If used correctly, you will have great results. If you don’t understand the fundamentals of cold email and sales, then a tool like Emailchaser won’t be of much use.

I recommend that you read my article How To Send Cold Emails Without Landing In Spam - Beginner’s Guide.

If you send cold emails without first understanding the concepts that I share in the above article, then you are wasting your time.

Additionally, you should read my other article Does Email Warm Up Work & Is It Safe?

picture of George Wauchope

Article by

George Wauchope

Founder of Emailchaser.

I have been working in the sales & marketing industry for nearly a decade.

When I’m not working on my business, I enjoy eating sushi & doing jiu-jitsu.

About the author
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