Instantly.ai vs Emailchaser: Which Is Better? (2026)

Choosing the right cold email software can be difficult.

Instantly and Emailchaser are both popular options.

In this article, I compare them, and explain why Emailchaser is the superior choice.

I will cover the following:

- Feature comparison
- Pricing
- User experience (UI/UX)
- Final thoughts

Note: I am the founder of Emailchaser, so I am clearly biased; however, I will explain why Emailchaser is the right choice.

Feature comparison

Campaigns: Both Emailchaser & Instantly allow users to launch email sequences (campaigns).

Sales CRM: Both Emailchaser & Instantly have a built-in Sales CRM that allows you to manage leads when they reply.

Lead Finder: Both Emailchaser & Instantly have a "Lead Finder" feature, however, Emailchaser's leads are more accurate, since they are scraped directly from LinkedIn Sales Navigator, which is the most accurate source of B2B leads (since only LinkedIn owns the data).

DFY Email Accounts: Both Emailchaser & Instantly have a done-for-you email account setup service. They both allow you to purchase Google Workspace email accounts for sending cold emails.

Double-Verification: Only Emailchaser has double-verification, meaning that your bounce rate will be lower when sending through Emailchaser (compared to Instantly). Emailchaser's double-verification system uses two different verification softwares (BounceBan and Enrichley), and only marks a lead as safe if it is marked as valid by both providers.

Pricing

Emailchaser has two plans: Basic ($37/month) and Professional ($97/month).

Instantly has 10 plans across all of their features. They split their features into different plans, meaning that you need multiple plans to access all of their features. For example, their "Light Speed" plan is $358 / month, and this only allows sending (doesn't include Lead Finder or Sales CRM).

And if pricing wasn't enough to convince you, check out the below Reddit post:

User experience (UI/UX)

In my opinion, Emailchaser's user interface is easier to use.

For example, when you are creating a campaign in Emailchaser, all you need to do is click "Next" and you will be able to launch your campaign even if you don't know what you are doing.

Instantly, on the other-hand, is more confusing since you need to complete tasks on multiple different tabs, and then tie them all together at the end in order to launch your campaign. This isn't intuitive, especially for beginners.

Final thoughts

Emailchaser is much easier to use compared to Instantly.

Additionally, Emailchaser has features that prevent your emails from going to spam, such as dedicated servers and double-verification. You can learn more about these features in my article 12 Ways That Emailchaser Prevents Your Cold Emails From Going To Spam.

On a related note, you may be interested in my article Does Email Warm Up Work & Is It Necessary? In this article, I explain why you shouldn’t use email warm up features that companies like Instantly promote (they negatively impact deliverability).

Finally, you might also be interested in my article 12 Best Instantly.ai Alternatives For Cold Email.