Learn / Instantly pricing
Instantly pricing starts at $47, but sending plus leads costs $94 to $555 a month.
Instantly sells two subscriptions. Outreach plans ($47, $97 and $358 a month) let you send. Credits plans ($47, $97 and $197 a month and up) let you find leads. A team that needs both pays $94, $194 or $555 a month, the same totals as Instantly's own bundles.
Emailchaser Our pickEmailchaser sends the same volume for the same money and includes the lead credits.
Pro is $97 a month for 125,000 emails, 25,000 contacts and 5,000 lead credits. Getting that on Instantly takes Hypergrowth plus Supersonic credits, $194 a month. Every address is checked by two independent providers before it is sent, and mailboxes and seats are unlimited.
At every tier, Instantly sells sending and leads as two plans, and Emailchaser sells them as one.
The sending limits match tier for tier. The difference is the lead credits, which Instantly bills as a second plan.
Emailchaser
InstantlyStarter5,000 emails, 1,500 lead credits
$52.10$94Pro125,000 emails, 5,000 lead credits
$114$194Max500,000 emails, 10,000 lead credits
$392$555| Tier | Emails a month | Lead credits | Instantly | Emailchaser |
|---|---|---|---|---|
| Starter1,000 contacts | 5,000 | 1,500 | $94Growth $47 + Growth credits $47 | $52.10Starter $47 + verification $5.10 |
| Pro25,000 contacts | 125,000 | 5,000 | $194Hypergrowth $97 + Supersonic credits $97 | $114Pro $97 + verification $17 |
| Max100,000 contacts | 500,000 | 10,000 | $555Light Speed $358 + Hyper Credits $197 | $392Max $358 + verification $34 |
Starter: 5,000 emails, 1,500 lead credits
Pro: 125,000 emails, 5,000 lead credits
Max: 500,000 emails, 10,000 lead credits
Monthly billing, USD, from instantly.ai/pricing on 4 October 2026. Instantly's Hypergrowth card says 125,000 emails a month; its yearly card and comparison table say 100,000. Each Instantly credit is counted as one lead.
Move the two sliders to see your monthly bill on both.
One lead credit adds one person with a work email, and checking the address costs $0.0017 to $0.0034 more. Instantly prices from its pricing page on 4 October 2026, counting one Instantly credit as one lead. Emailchaser adds credit top-ups only when a plan's included credits run out: $33 per 1,000 credits, or $20 per 1,000 when you buy 5,000 or more at once.
Moving from Instantly? Your plan is 50% off for life: $48.50 a month.
Here is every plan on Instantly's pricing page today.
| Plan | Monthly | Contacts | Emails a month | Lead credits |
|---|---|---|---|---|
| Outreach Growth | $47 | 1,000 | 5,000 | None |
| Outreach Hypergrowth | $97 | 25,000 | 125,000* | None |
| Outreach Light Speed | $358 | 100,000 | 500,000 | None |
| Credits Growth | $47 | None | None | 1,500 to 2,000 |
| Credits Supersonic | $97 | None | None | 5,000 to 7,500 |
| Hyper Credits | From $197 | None | None | 10,000 to 200,000 |
*125,000 on the monthly plan card, 100,000 on the yearly card and in the comparison table. Bundles combine one Outreach and one Credits plan for the same total: Starter $94, Scale $194, Agency $555. Enterprise and VIP are quoted on request.
Lead credits are a second subscription on Instantly, and that is where the bill doubles.
- Outreach plans include no lead credits, so finding prospects means a Credits plan from $47 to $197 a month or more.
- The AI Reply Agent is listed on the $194 Scale bundle, not on the $97 Hypergrowth plan by itself.
- Emailchaser includes 1,500, 5,000 or 10,000 lead credits a month in the plan, and two independent providers check every address before it is sent.
- Instantly customers who switch to Emailchaser get 50% off for life, so Pro is $48.50 a month.
- To weigh Instantly against other cold email tools, see Instantly alternatives compared on price.
These are the questions people ask about Instantly's pricing.
How much does Instantly cost a month?
$47, $97 and $358 a month for sending, on monthly billing. Lead credits are a separate plan from $47 a month, so sending plus leads costs $94 to $555 a month.
Does Instantly have a free plan?
No. Instantly's pricing page shows no free plan, and the cheapest plan is Outreach Growth at $47 a month for 5,000 emails. Emailchaser starts every plan with a 7-day free trial.
Does Instantly include lead credits?
Not on the Outreach plans. Credits are sold as their own plan, from $47 a month for 1,500 to 2,000 credits, or inside a bundle that costs the same as buying both.
Is there an Instantly discount, coupon or lifetime deal?
Instantly's pricing page lists no coupon and no lifetime deal; its only discount is for paying yearly. If you are moving off Instantly, Emailchaser gives Instantly customers 50% off for life, which makes Pro $48.50 a month.
Why is my Instantly bill higher than $47?
Because Growth covers sending only: 5,000 emails and 1,000 contacts a month. Lead credits are a second plan, and more contacts or emails mean Hypergrowth at $97 or Light Speed at $358.
Is there a cheaper alternative to Instantly?
Emailchaser matches Instantly's sending limits at $47, $97 and $358 a month and includes 1,500 to 10,000 lead credits in the plan. Instantly customers get 50% off for life.
Get Instantly's sending limits with the lead credits included.
Start my free trialRead these next to compare the other tools.
- Instantly vs Emailchaser, feature by feature
- The best Instantly alternatives
- Instantly reviews: ratings and the top complaints
- Instantly cost calculator, line by line
- Instantly promo codes and discounts, checked
- Switch from Instantly and get 50% off for life
- Lemlist pricing, plans and credits
- Smartlead pricing, every plan and the real cost
- Hunter.io pricing, from the free plan up
- Snov.io pricing, every plan and its credits
- Reply.io pricing, every plan and the real cost
- GMass pricing, every plan and what each includes
- The best cold email software, ranked
- ZoomInfo pricing and what buyers really pay
- ZoomInfo alternatives, ranked by cost per lead
Partner at Emailchaser, and CTO & Head of Growth at Momentum Labs, the B2B SaaS studio behind it.
I also run Prymatica, a done-for-you cold email agency, so most of my weeks are spent inside real outbound campaigns.
Self-taught: I started as a frontend developer in 2012 and have been building B2B SaaS ever since.
About the author