The 9 Best B2B Data Providers in 2026
A B2B data provider sells you the contact and company details you need to reach buyers. These are the nine we would shortlist, compared on what you get free, what the entry plan costs and whether you can buy without a sales call.
Updated 3 November 2026
Emailchaser's Lead Finder is our pick for outbound teams that want a price they can read: $33 per 1,000 prospects, verified work emails, a free way to size an audience, and the campaign sent from the same account.
ZoomInfo and Cognism are the enterprise choices and sell through sales. Lusha, UpLead, Lead411 and LeadIQ are self-serve credit plans, Clay combines many providers, and People Data Labs sells person data through an API.
Here is how the nine B2B data providers compare at a glance.
Swipe sideways to see every column.
| # | Provider | What it sells | Free start | Entry price | How you buy |
|---|---|---|---|---|---|
| 1 |  Emailchaser | Verified work emails by the credit, Sales Navigator exports and a built-in contact database | Free Lead Finder extension, and 500 lead credits in the free trial | $33 per 1,000 prospects, plans from $47 | Self-serve, with prices printed |
| 2 |  ZoomInfo | Contact and company data, buyer intent and workflows | A free trial | Not printed | A Get Pricing form |
| 3 |  Cognism | Contact and company data, mobiles and signals | Not stated on its pricing page | Not printed | Book a demo or talk to sales |
| 4 |  Lusha | Verified emails and phone numbers | 40 credits a month | $37.45 a month on yearly billing | Self-serve, Scale through sales |
| 5 |  UpLead | Verified emails and mobile phones | 5 credits for 7 days | $99 a month for 170 credits | Self-serve, Professional on request |
| 6 | Lead411 | Verified emails and direct phone numbers | 50 exports for 7 days | $49 a month for 1,000 exports | Self-serve |
| 7 | LeadIQ | People and company search with emails and mobiles | 1 user with 50 credits | $15 a month at the 2,400-credit setting | Self-serve, Enterprise on contact |
| 8 |  Clay | A table that runs waterfalls across many providers | 6,000 actions a year | $167 a month | Self-serve, Enterprise custom |
| 9 | People Data Labs | Person and company data through an API | 100 credits a month, no contact data | $98 a month for 350 credits | Self-serve, Enterprise custom |
Prices and features as published on each vendor's own pages, read on 3 November 2026. Each card below links to the vendor's page.
Emailchaser's published price per 1,000 prospects is lower than the entry plans of Lead411, Lusha, People Data Labs and UpLead.
Each entry plan's price divided by the credits it lists. Emailchaser's bar includes up to two address checks, and Lusha's is on yearly billing.
B2B data providers sell in three different ways, and the way you buy shapes what you pay.
You sign up, see a price and spend credits as you reveal contacts. Emailchaser, Lusha, UpLead, Lead411 and LeadIQ work this way.
You talk to a rep and get a quote for seats and data. ZoomInfo and Cognism work this way, and they print no prices.
You combine providers or call an API and build the workflow. Clay and People Data Labs work this way.
Emailchaser's Lead Finder turns a Sales Navigator search into a file of verified work emails.
Choose a B2B data provider in four steps.
- CountEstimate how many contacts you will reveal a month.
- PriceDivide the entry plan's price by the credits it includes.
- CheckSee whether the addresses are verified before you send.
- ConnectMake sure the contacts can flow into your sending tool or CRM.
We compared them on five things that decide what a contact really costs.
- Whether a price is printed, or you need to talk to sales.
- What the free start gives you.
- What the entry plan costs per credit.
- Whether phone numbers and buying intent are included.
- Whether the same account can send to the contacts.
Every fact below comes from the vendor's own pages, read on 3 November 2026.
These are the nine B2B data providers worth a look in 2026.
1. Emailchaser's Lead Finder sells verified work contacts at a price per prospect printed on its pricing page.
Emailchaser has a business contact database built into the account, plus the free Lead Finder extension that exports LinkedIn Sales Navigator searches with double-verified work emails. One credit reveals one prospect, you can size an audience for free, and the contacts go straight into a campaign Emailchaser sends.
- Credits cost $33 per 1,000, or $20 per 1,000 when you buy 5,000 or more at once, and top-up credits never expire.
- Plans include lead credits every month: 1,500 on Starter at $47.
- Each address is checked at $0.0017 a check, one or two checks per address, so the price you see is close to the price you pay.
- You can start without a sales call: the pricing is on the page and the free trial includes lead credits.
- Warm-up, inbox placement tests and the campaign sender are in the same account.
Best for: Outbound teams that want contacts, verification and sending in one account at a published price.
2. ZoomInfo sells contact, company and buyer intent data in packages priced on request.
ZoomInfo's pricing page lists three sales packages: Professional for contact and company data, Copilot Advanced for account prioritization and buyer intent, and Copilot Enterprise for real-time signals and automation. It shows a Get Pricing form instead of prices.
- Professional lists mobile numbers and business emails, a Chrome extension and CRM integrations.
- Copilot Advanced adds buyer intent, website visitors and buying group filters.
- Our ZoomInfo pricing guide goes through its packages in more detail.
Best for: Large sales teams that want one vendor for data, intent and workflows.
Read our ZoomInfo pricing guide
Source: zoominfo.com/pricing, read 3 November 2026.
3. Cognism sells prospecting data on a credit per revealed contact, with prices given by sales.
Cognism's pricing page lists Standard and Pro prospecting packages with 5 seats included each, and says credits are used to reveal, enrich or export a contact, at 1 credit per revealed contact. It does not show prices.
- Pro adds higher-quality mobile data, on-demand verification and buying intent.
- Both list hiring, funding and job-change signals, and MCP and API access.
- A CRM Enrichment add-on keeps CRM records up to date.
Best for: Teams that need mobile numbers and signals and are happy to buy through sales.
Read our Cognism pricing guide
Source: cognism.com/pricing, read 3 November 2026.
4. Lusha starts free with 40 credits a month and sells emails and phone numbers in yearly credit packs.
Lusha's pricing page lists a free plan with 40 credits a month and 1 seat, then Starter at $37.45 a month billed yearly for 4,800 credits a year, Pro at $52.45 for 7,200 credits and Premium at $299.95 for 40,800 credits.
- Credits are granted upfront on yearly plans.
- Pro adds an API, CSV enrichment, signals and webhooks.
- Our Lusha pricing guide prices every plan against Emailchaser.
Best for: Individual sellers and small teams that want phone numbers as well as emails.
Source: lusha.com/pricing, read 3 November 2026.
5. UpLead sells filtered B2B lists by the credit, from $99 a month for 170 credits.
UpLead's pricing page lists a 7-day free trial with 5 credits, Essentials at $99 a month for 170 credits and Plus at $199 a month for 400 credits. Professional is annual billing only, on request.
- Plus adds data enrichment, technographics and advanced filters.
- Professional adds buyer intent data, full API access and a bi-directional CRM sync.
- Our UpLead pricing guide goes through every plan.
Best for: Teams that build filtered lists and pay by the credit.
Source: uplead.com/pricing, read 3 November 2026.
6. Lead411 sells 1,000 exports a month from $49 and rolls unused exports over.
Lead411's pricing page lists a free trial with 50 exports for 7 days, Spark at $49 a month for 1,000 exports a month, and Ignite from $150 a month with API access. Verified emails and direct phone numbers are included.
- All unused exports roll over to the next billing cycle.
- Buyer intent and unlimited data are listed on annual subscriptions.
- Every plan includes a Chrome extension, international search and technology stack search.
Best for: Teams that want a modest monthly export allowance with phone numbers included.
Source: lead411.com/pricing, read 3 November 2026.
7. LeadIQ captures contacts from LinkedIn and pushes them into your CRM and sequencing tools.
LeadIQ's pricing page lists a free plan for 1 user with 50 credits, and a Pro plan that starts at $15 a month at the 2,400-credits-a-year setting of its slider, with 5 users included. It says you can try any plan free for 30 days.
- Its feature list covers people search with emails and mobile numbers, company search, a Chrome extension and an AI outbound message writer.
- It lists signals such as hiring and 10-K mentions, plus CRM and webform enrichment.
- Enterprise is priced on contact.
Best for: SDR teams that capture contacts as they browse and sync them to a CRM.
Source: leadiq.com/pricing, read 3 November 2026.
8. Clay lets you run one search across many data providers in a table you build yourself.
Clay's pricing page lists a free plan with 6,000 actions and 1.2K data credits a year, unlimited seats and tables, and multi-provider waterfalls. Launch starts at $167 a month for 180,000 actions and 30,000 data credits a year, and Growth starts at $446.
- Its actions and data credits are separate meters, and its page lets you expand either.
- Launch adds phone enrichment, signals for job changes and Clay's own email sequencer.
- Our Clay pricing guide goes through every plan.
Best for: Operators who want to combine many data sources in custom workflows.
Source: clay.com/pricing, read 3 November 2026.
9. People Data Labs sells person data through an API, from $98 a month for 350 credits.
People Data Labs' pricing page lists a free tier of up to 100 credits a month with contact data not included, Pro from $98 a month for 350 credits, and custom Enterprise and bulk data plans. Its delivery methods are APIs and data licensing.
- On the free plan, emails, phone and address data are obfuscated, and Pro unlocks them.
- Pro includes contact data, premium fields as an add-on, CSV enrichment and email support.
- Annual commitments save 20%.
Best for: Developers who build person data into their own product.
Source: peopledatalabs.com/pricing/person, read 3 November 2026.
The right B2B data provider depends on your team and how you like to buy.
| Your job | Start with |
|---|---|
| Buy contacts at a printed price and send the campaign | Emailchaser |
| Run a large sales team on one data and intent vendor | ZoomInfo or Cognism |
| Get emails and phone numbers on a small self-serve plan | Lusha, UpLead or Lead411 |
| Capture contacts from LinkedIn into a CRM | LeadIQ |
| Combine many providers in one table | Clay |
| Build person data into your own product | People Data Labs |
Related reading: the best lead generation tools, the best sales prospecting tools and the best email finder tools.
People ask these questions about B2B data providers.
What is the best B2B data provider in 2026?
For outbound teams that want to see a price first we pick Emailchaser's Lead Finder: $33 per 1,000 prospects, verified work emails and sending in the same account. ZoomInfo and Cognism suit large teams that buy through sales, and Lusha, UpLead and Lead411 are self-serve options.
What is a B2B data provider?
A B2B data provider sells contact details and company information, such as work emails, phone numbers, job titles and company size, so sales and marketing teams can reach the right buyers.
How much do B2B data providers cost?
On the vendors' own pages: Emailchaser $33 per 1,000 prospects, Lead411 from $49 a month for 1,000 exports, Lusha from $37.45 a month on yearly billing, UpLead from $99 a month for 170 credits and People Data Labs from $98 a month for 350 credits. ZoomInfo and Cognism do not print prices.
Which B2B data providers have a free plan?
Emailchaser's Lead Finder extension is free and the free trial includes 500 lead credits. Lusha has 40 credits a month, LeadIQ 50 credits, Clay 1.2K data credits a year, People Data Labs 100 credits a month without contact data, and UpLead and Lead411 offer a 7-day trial.
How do credits work in a B2B data tool?
A credit is spent when you reveal or export a contact. In Emailchaser one credit reveals one prospect, so 1,000 credits reveal 1,000 prospects. Cognism also charges 1 credit per revealed contact, and Lusha's plans are listed as credits a year.
Why do ZoomInfo and Cognism not show prices?
Both sell packages that depend on seats, data and add-ons, so their pricing pages send you to a form or a rep for a quote. Self-serve tools such as Emailchaser, Lusha and UpLead print their prices.
How do I check the quality of B2B data before I buy?
Run a small batch first. Emailchaser's free trial includes 500 lead credits, and every address is checked before the first email at $0.0017 a check, so you can see how many come back valid before you scale.
Can I send emails from the same account that provides the data?
With Emailchaser, yes: the contacts you reveal go into a campaign that Emailchaser sends, with warm-up and verification in the same account. Most pure data providers need a separate sending tool.
Still not convinced?
Read all 34 customer messages.
SEE REVIEWSP.s. these are actually real reviews (not fake G2 reviews) 🙂
“Btw thanks for your continuous help, best support ever! It means a lot as when I understand how the tool works, esp. In problematic situations, and And what it can do and cannot so from the start, I have more trust. There’s nothing worse for a user than what Smartlead does: lots of great features that don’t really work, including crucial ones for a sequencer like auto fallback to connected accounts when account gets disconnected (doesn’t have to get back to the original one after reconnection, no one expects miracles, just a solid infra delivering on its specs - not promises), plus their low quality support when the issues are revealed.”
“Got my first reply with Emailchaser :)”
“We've recently upgraded to the premium plan to increase our sending volume. Just wanted to say thanks for such an awesome platform and the support you've already given in getting us started.”
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