Apollo.io Pricing: Plans, Credits & The Real Cost (2026)

Updated August 2026

Apollo.io pricing in 2026: free plan, per-user tiers, expiring credits, and how the total compares to flat-price cold email tools.

Apollo.io has a genuinely useful free plan and paid tiers from about $49 per user per month on annual billing, but everything runs on credits that expire every billing cycle, prices are per seat, and cold email sending is one module of a sprawling platform.

Quick verdict on Apollo pricing 4.8 on G2, ~7,100+ reviews real free plan prices approximate, July 2026

The free plan is genuinely useful (~900 credits/yr, 250 emails/day), and paid tiers start around $49 per user/mo on annual billing (about $65 monthly).
Two meters run at once: per-seat licenses and credits that expire every month, which is the billing complaint you'll read everywhere.
Where it genuinely shines: the biggest self-serve B2B database, plus dialer, intent data and an agentic AI Assistant.

Apollo.io homepage — apollo.io homepage, captured July 2026

- Apollo's plans, explained
- How the credit system really works
- When Apollo is genuinely the better buy
- How it compares to flat pricing

free plan, ~900 credits/yr

~$49

Basic, per user/mo annual

~$99

Professional, per user monthly

4.8

G2 rating, ~7,100+ reviews

Apollo's plans, explained

Apollo is priced per user. Approximate numbers as of July 2026:

Plan	Annual (per user/mo)	Monthly (per user/mo)	Notes
Free	$0	$0	~900 credits/yr, 2 sequences, 250 emails/day
Basic	~$49	~$65	More credits, integrations
Professional	~$79	~$99	Advanced reports, higher credit allowances
Organization	~$119 (3-seat min)	~$149	SSO, security, custom reports

What you're buying is the platform: the 210M+ contact database, sequences, a dialer, enrichment, intent data, and (since March 2026) Apollo's AI Assistant for agentic prospect-research-engage workflows.

How the credit system really works

Credits are the real currency of an Apollo bill, and they behave in ways that surprise first-time buyers:

Credits expire every billing cycle. Unused credits don't roll over, you lose what you don't spend.
Different actions cost different amounts. A verified email is 1 credit, a phone number is around 8, enrichment runs 1-8, and the US dialer meters per minute.
Per-seat multiplication. Every seat needs a license; a five-person team on Professional is roughly $395-495/month before add-ons.
The annual price is the advertised one. Month-to-month billing costs roughly a third more.
Export limits. Bulk-exporting the database is throttled by plan, the data lives in Apollo, not in your CRM, unless you pay up.

What your real bill looks like at three sizes

Three honest sizings, using the plan table above. Every tool wins somewhere; the point is to know your bracket before you subscribe.

Solo, testing the water

Free tier or one Basic seat

Basic, monthly~$65

Their bill~$65/mo

Emailchaser: $47/mo flat

Team of 5 on Professional

The tier most SDR teams pick

5 x Professional~$495

Their bill~$495/mo

Emailchaser: $47/mo flat, unlimited seats

Team of 5 on Organization

SSO, security, custom reports

5 x Organization~$745

Their bill~$745/mo

Emailchaser: $47/mo flat, unlimited seats

Approximate monthly-billing math, July 2026: Apollo's pricing page is script-rendered, so confirm exact numbers there. Credits expire each cycle regardless of tier.

When Apollo is genuinely the better buy

You need a database more than a sender. Apollo's 210M+ contact database with intent data and enrichment is the biggest all-in-one on the market, and its free plan is a real, usable free tier, we don't offer one.
You want one platform for the whole GTM team. Dialer, sequences, enrichment, reporting and now an agentic AI Assistant (GA March 2026), the breadth is unmatched at the price. Users rate it 4.8 on G2 across ~7,100+ reviews.
You're a solo founder starting from zero. Free plan → $49 Basic is a gentle ramp.

How it compares to flat pricing

Emailchaser is built for one job, cold email that lands, at one flat price: $47/mo for up to 30 sending accounts, unlimited active leads, unlimited team seats (no per-user pricing), automatic mailbox ramp-up, a built-in Sales CRM, the Lead Finder that exports verified prospects from LinkedIn Sales Navigator, and double email verification: two independent providers must both approve every address before we send, which keeps bounces under 1%. Apollo verifies once at best, and its cold-email module caps daily sending in ways serious outbound teams outgrow. Full detail on the pricing page.

The practical difference: Apollo's bill grows with seats and credit hunger; ours doesn't move. Many teams actually run both. Apollo for data, a dedicated sender for outreach. If that's you, compare notes with the best Apollo alternatives, read our full Apollo.io review, or see the best cold email software ranking. The free email finder and email verifier are handy for auditing any list Apollo gives you.

Frequently asked questions

How much does Apollo.io cost?

There's a real free plan; paid tiers run roughly $49-119 per user per month on annual billing (about $65-149 month-to-month), as of July 2026. Apollo's pricing page is the authority, these numbers move often.

Do Apollo credits roll over?

No. Credits expire at the end of each billing cycle, which is the single most common billing complaint, size your plan to what you'll actually use each month.

Is Apollo.io free plan worth it?

Yes, around 900 credits a year, 2 sequences and 250 emails/day is enough to prospect lightly and evaluate the platform. It's one of the most generous free tiers in the category.

Is Apollo good for cold email specifically?

It can send sequences, but sending is one module among many: daily caps, single verification and per-seat pricing make it weaker for high-volume cold email than dedicated senders. Many teams pair Apollo's data with a dedicated cold email tool like Emailchaser.

Does Apollo have AI features?

Yes, the AI Assistant went generally available in March 2026 and runs agentic prospect-research-engage workflows; there's also an MCP integration so external AI agents can work Apollo tasks.

The bottom line

Apollo's pricing is honest about the entry point and quiet about the shape of the curve: per-seat licenses plus expiring credits mean active teams spend far past the sticker. If your need is database + platform, it's excellent value. If your need is deliverable cold email at a predictable cost, try Emailchaser free for 7 days, flat $47, verification included.

Transparency note: I'm the founder of Emailchaser, so I'm biased: we compete with Apollo. Every number above was checked in July 2026 against the sources linked in the text, and I've aimed to be just as clear about where Apollo beats us as where we beat them.